Genuine Stone® Industry Wide Guidelines

  • Only companies or associations within the stone industry, who quarry, fabricate, distribute, sell or install natural stone products, or companies that provide equipment or services that support the quarry, fabrication or installation of natural stone products may use the Logo.
  • Users of the Genuine Stone® Logo (as set forth in the Style Guide) must be a member of a contributing association that supports the Natural Stone Council or be a direct contributor to the Natural Stone Council.
  • A licensing agreement provided by the Natural Stone Council must be signed and returned to the Council in order to use the Genuine Stone® Logo.
  • The Genuine Stone® Logo must be used in a manner consistent with the Brand Usage Guidelines distributed by the Natural Stone Council.
  • All requests to use the Genuine Stone® Logo must be approved by the Executive Director of the Natural Stone Council or another NSC designee.
  • The NSC legal team will take prompt and appropriate action upon finding any unauthorized use of the Logo.
  • No user is allowed to incorporate the Genuine Stone® Logo into its product, logo or name.
  • The Genuine Stone® Logo should not be altered in any manner that deviates from the NSC style guide.
  • A company is not allowed to use the Genuine Stone® Logo in any manner that may cast the brand in a negative light as determined by the judgment of the Natural Stone Council.
  • The style guide, brand usage guidelines and all logo formats and sizes are accessible from the NSC website at www.naturalstonecouncil.org or www.genuinestone.org.
  • For additional information please contact the NSC at info@genuinestone.org.