Genuine Stone®

A registered trademark of the Natural Stone Council. 

Because many engineered stone manufacturers market synthetic stone as “natural,” the industry needed a word to describe stone that is not man-made, but completely natural. In 2007 the Natural Stone Council trademarked “Genuine Stone®” creating that singular distinction and the brand strategy to promote the value and unique benefits of genuine stone and to educate the design, construction, and consumer communities on what makes nature’s own building material special.

Genuine Stone® Definition

Genuine Stone® is defined as natural stone which has been harvested from its original place of deposition in the earth, then cut and machined into final products without alteration to the internal fabric of the material.

This includes, but is not limited to: granite, marble, limestone, travertine, slate, quartzite, sandstone, and onyx.

This does NOT include: engineered quartz surfaces, porcelain, sintered surface, manufactured stone veneer, or other artificial building materials.

Cambria, Lapitec, Silestone, Caesarstone, Dekton, Neolith and other brand names may contain natural materials, but they do not fit our definition of natural or Genuine Stone®.

Read Full Definition

Brand Usage Check List
  1. Verify you are a member of one of Natural Stone Council's affiliate organizations.
  2. Verify the material you will label with the Genuine Stone® brand fits the Natural Stone Council's definition.
  3. Review the Industry Guidelines, Brand Usage Guidelines, and Style Guide.
  4. Accept the terms and conditions outlined in the above documents and declare that you meet all the standards within the License Agreement.
License Agreement

TERMS: I am a member of one of Natural Stone Council's affiliate organizations. The material I will label with the Genuine Stone® brand fits the Natural Stone Council's definition. I have reviewed the Industry GuidelinesBrand Usage Guidelines, and Style Guide. I declare that I meet all the standards within the License Agreement.

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