Genuine Stone Brand

Browse our database of stone industry resources which includes Material Fact Sheets, Case Studies, Best Practices, and Life Cycle Inventories.

Genuine Stone® License Agreement

The Natural Stone Council (NSC) as a non-profit is hereby referred to as the “licensor.” The materials that are the subject of this agreement shall consist of the Genuine Stone®…

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Genuine Stone® Style Guide

Brand Identity Overview Genuine Stone and the Coin Logo are registered trademarks of the Natural Stone Council. They can be used separately or together. When used together, the combination is…

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Genuine Stone® Brand Usage Guidelines

In order to enhance the Natural Stone Council’s investment in the Genuine Stone® brand, to protect its value, and to strengthen its message that Genuine Stone is one of a…

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Genuine Stone® Industry Wide Guidelines

Only companies or associations within the stone industry, who quarry, fabricate, distribute, sell or install natural stone products, or companies that provide equipment or services that support the quarry, fabrication…

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Genuine Stone® Definition

Natural Stone – A naturally occurring material that can only be formed by three types of geologic processes, igneous or solidification from a molten state, sedimentation and metamorphism. Natural stone created…

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