As the united voice of the stone industry, the Natural Stone Council has been involved in most of the large initiatives within the industry since our establishment in 2003. We lead the charge when it comes to sustainability and research. We also support other associations in their efforts to promote, defend, and improve Genuine Stone® products.


n 2003, the Natural Stone Council (NSC), a not-for-profit organization, was formed to unite a diverse industry of natural stone producers to actively promote the attributes of natural stone in commercial, residential, government, institutional, educational and all types of applications interior and exterior, and to proactively position natural stone as the premier construction material. The Natural Stone Council is comprised of twelve organizations representing every type of dimensional stone quarried and fabricated in the United States.   The members include Allied Stone Industries, Elberton Granite Association, Indiana Limestone Institute, Natural Stone Institute, Mason Contractors Association of America, National Building Granite Quarries Association, Natural Stone Alliance, New York State Bluestone Association, Northwest Granite Manufacturers Association, and Pennsylvania Bluestone Association. By pooling resources and launching a united branding campaign including the use of a Genuine Stone® coin logo, NSC has successfully established awareness for natural stone’s authenticity. Natural stone producers and retailers now have a trusted symbol by which designers and consumers can recognize natural stone and differentiate it from imitation stone products.


The Natural Stone Council conducted significant market research among consumers and the trade regarding their impressions of stone. The research found that while people have a strong emotional attraction to stone, they also have a number of misperceptions about durability, maintenance, hygiene, cost, and the wide availability of  styles and colors.

Based on these findings and in response to their charter, the Natural Stone Council has invested a significant amount of resources to support a national branding effort. The campaign launched in 2007 and remains steady. This comprehensive Genuine Stone® multi-media campaign positions natural stone as a class of materials that uniquely enhances any building or landscaping project.

Get Involved

The money raised through business and individual donation has enabled the NSC to make significant progress in their branding campaign for Genuine Stone™ as well as supporting the Sustainability Committee on benchmarking studies, industry awareness initiatives and development of a natural dimension stone standard. These efforts would be non-existent without the financial support of donors. The NSC relies on donations to survive.

If your company is a member of any of the affiliate associations that make up the NSC, then YOU are also a member of the NSC.  Each affiliate organization makes a small annual financial contribution to fund the NSC, but those contributions are nowhere near what the NSC needs to remain viable.  Many of the member firms within  those organizations also regularly donate.  Individual contributions from employees of any affiliate organization company – regardless of the company’s donor status – are welcomed.

Affiliate Organizations

Allied Stone Industries

ASI is a not-for-profit organization made up of quarriers, fabricators, suppliers of natural building materials and related machinery and tools. ASI provides a venue for domestic stone companies to gather together and discuss common problems associated with the natural stone industry.

Allied Stone Industries
P.O. Box 1000
Newbury, OH 44065
Phone: 440-338-4444
Brundene Van Ness, Secretary

Elberton Granite Association

The Elberton Granite Association, Inc. is the largest trade association of granite quarries and manufacturers in the United States. More than 250,000 granite memorials are manufactured annually by EGA firms and shipped throughout the United States. EGA represents more than 150 member firms. In addition to encouraging traditional memorialization and high standards of quality, EGA also maintains a voice in the national and international granite industry with regard to market development and technology.

Elberton Granite Association
P.O. Box 640
Elberton, GA 30635
Phone: 706-283-2551

Indiana Limestone Institute

ILI is the coordinating agency for disseminating accurate, unbiased information about Indiana Limestone, primarily through a technical publication program featuring printed materials geared to various segments of the construction industry. If you have questions about limestone or the ILI, please contact us.

Indiana Limestone Institute
611 N. Walnut Grove Ave., Suite S-217
Bloomington, IN 47405
Phone: 812-275-4426

Mason Contractors Association of America

The Mason Contractors Association of America (MCAA) is the national trade association representing mason contractors. The MCAA is committed to preserving and promoting the masonry industry by providing continuing education, advocating fair codes and standards, fostering a safe work environment, recruiting future manpower, and marketing the benefits of masonry materials.

Mason Contractors Association of America
1481 Merchant Drive
Algonquin, IL 60102
Phone: 224-678-9709
Jeff Buczkiewicz, Executive Director

National Building Granite Quarries Association

The National Building Granite Quarries Association serves the architectural profession, and its member companies are acknowledged worldwide as leaders in the industry. Collectively, these companies currently provide the major portion of architectural granite produced in the United States. If you have questions about granite or the NBGQA, please contact us.

National Building Granite Quarries Association
1220 L. Street, NW, Suite 100-167
Washington, DC 20005
Phone: 320-685-5078

Natural Stone Alliance

The Natural Stone Alliance is one of the lead sponsors of StonExpo, the number one North American stone industry event. The trade show provides the latest technology and first-rate education opportunities to those in the field.

Natural Stone Alliance
P.O. Box 539
Hollis, NH 03049
Phone: 978-391-4130

Natural Stone Institute

The Natural Stone Institute is a trade association representing every aspect of the natural stone industry. The current membership exceeds 2,000 members in over 50 countries. The association offers a wide array of technical and training resources, professional development opportunities, regulatory advocacy, and networking events. Two prominent publications—the Dimension Stone Design Manual and Building Stone Magazine—raise awareness within the natural stone industry and in the design community for best practices and uses of natural stone.

Natural Stone Institute
380 E Lorain St
Oberlin, OH 44074
Phone: 440-250-9222

New York State Bluestone Association

Bluestone is marketed in two types: dimensional and flagstone. Dimensional is used for stairsteps, window and door fixtures, countertops and tabletops, while flagstone is used for walkways and patios.

New York State Bluestone Association
199 Old Route 10
Deposit, NY 13754
Phone: 607-467-1313
George Sanford

Pennsylvania Bluestone Association

Pennsylvania Bluestone is a unique sandstone found only in northeastern Pennsylvania and mostly in Susquehanna County. It derives its name from its typically blue color.

Currently there are 105 members of the association.

Pennsylvania Bluestone Association
P.O. Box 567
New Milford, PA 18834
Phone: 570-396-1919
Augie De Luca


About NSF

NSF International (www.nsf.org) is well positioned to assist the stone industry in its goals of establishing consensus standards and a sustainability certification program for dimensional stone products. NSF International is a not-for-profit, non-governmental, third-party organization, and has been a leader in standards development, product testing and certification, education, and risk-management for the protection of public health and safety for over 60 years. While focusing on food, water, consumer products, and the indoor environment, NSF develops consensus national standards, provides third-party conformity assessment services, and provides learning opportunities through its Center for Public Health Education while representing the interests of all stakeholders. NSF is widely recognized for its scientific and technical expertise in the health and environmental sciences. Its professional staff includes engineers, chemists, microbiologists, toxicologists, and environmental health professionals with broad experience serving the needs of both public and private organizations.

About Ecoform

Ecoform (www.ecoform.com) is the leading technical analysis company in the United States that focuses on the environmental performance of companies and their products and processes. Founded in 2006, but based on the combined 50 year history of its practitioners working through a variety of corporate and university organizations such as The University of Tennessee’s Center for Clean Products, the team brings a unique mix of skills to help your company achieve corporate environmental and social responsibility. Ecoform takes pride in its ability to work confidentially with leading corporations across multiple industry sectors to provide critical information that can be used to shape corporate policy. With Ecoform’s insight your company will be in a position to lower its environmental footprint, enhance its market brand and public perception, and often save valuable financial resources at the same time. Whether you need something as specific as a detailed product Life Cycle Assessment or as general as an overall corporate sustainability report, we can help.

Board Members

Rob Teel


Natural Stone Institute

Continental Cut Stone
P.O. Box 37
Florence, TX 76527
Phone: (254) 793-2329

Brent Bayer

Vice Chair

Allied Stone Industries

U.S. Stone Industries
107 Harvard Place
Manhattan, KS 66503
Phone: (785) 565-3806

Jim Owens


Natural Stone Alliance

TexaCon Cut Stone
P.O. Box 850
Bloomington, IN 47402
Phone: (812) 824-3211

Michael Schumacher


Natural Stone Institute

Michels Stone
P.O. Box 128
Brownsville, WI 53006
Phone: (920) 583.1533

Moe Bohrer

National Building Granite Quarriers Association

PO Box 26
Wausau, WI 55402-0026
Phone: (920) 583-3132

Jeff Buczkiewicz

Mason Contractors Association

Mason Contractors Association of America
1481 Merchant Drive
Algonquin, IL 60102
Phone: (224) 678-9709

Will Bybee

Indiana Limestone Institute

Bybee Stone Company
P.O. Box 968
Bloomington, IN 47402-0968
Phone: (800) 457-4530 ext. 18

Augie DeLuca

Pennsylvania Bluestone Association

Rock Ridge Stone
631 State Route 1039
Montrose, PA 18801
Phone: (570) 278-1611
Cell: (856) 397-4236

Bill Halquist

Allied Stone Industries

Halquist Stone
N51 W23563 Lisbon Road
Sussex, WI  53089
Phone: (262) 246-9000

Chris Kubas

Elberton Granite Association

Elberton Granite Association
P.O. Box 640
Elberton, GA 30635
Phone: (706) 283-2551

Joshua Levinson

Natural Stone Institute

Artistic Tile Wholesale
520 Secaucus Rd
Secaucus, NJ  07094
Phone: (201) 305-8948

David Madonia

Natural Stone Alliance

BNP Media, Stone World Magazine
210 Route 4 East, Suite 203
Paramus, NJ 07652
Phone: (201) 291-9001

Matthew Pruitt

Elberton Granite Association

Elberton Granite Association
P.O. Box 640
Elberton, GA 30635
Phone: (706) 283-2551

Ann Marie Ramos

National Building Granite Quarries Association

New England Stone Industries
15 Branch Pike
Smithfield, RI 02917
Phone: (401) 232-2040

George Sanford

New York State Bluestone Association

Sanford Stone Company
28 Maple Lane
Deposit, NY 13754
Phone: (607) 467-1313

Todd Schnatzmeyer

Indiana Limestone Institute

Indiana Limestone Institute of America
611 N. Walnut Grove Ave.
Bloomington, IN 47405
Phone: (812) 275-4426

Duke Pointer

Executive Director

Natural Stone Council
P. O. Box 539
Hollis, NH 03049
Phone: (978) 391-4130