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When it comes to long life-cycles and durability, stone IS the sustainable material. It’s up to the industry, though, to prove it. Story by K. Schipper
The growing demand for green products in new construction and remodeling has left people in the stone industry feeling like they’re playing on an uneven field.
The problem: Even though its advocates know stone to be one of Mother Nature’s finest products, they don’t have any objective standards to prove their claims.
While the Natural Stone Council (NSC) is leading the way in developing a set of standards for the industry to better define stone as a green product, those benefits probably won’t be realized for some time. Until then, the best option for selling stone involves education – of yourself and your customers.